Unimed Paranavaí created a campaign for the Unimagic unit, showing all the special care they have with their children. Nothing better than an animation to enter this magical and unique universe! Nada melhor do que uma animação pra entrar nesse universo mágico e único!
The objective of the project was to show a new model of treatment for children, removing the association of insecurity of little ones when visiting a hospital. The story is a thriller of how Theo arrives at the Unimagic hospital.
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From the storyboard, we studied the lights and shadows so that the beginning of the animation had a denser and fearful atmosphere. When the doctor reveals himself, the Unimagic environment becomes clear, modern and magical, bringing warmth to the children.
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The visual treatment with textures is precisely to give that comfort and affection, an artistic touch of care that doctors would have with patients. As the name implies, Unimagic asked for a scenario with magic and a playful treatment to transport children to a childish universe and distance themselves from the cold feeling of hospitals.
Above, a bit of the transition process from the captured scene to the animation, showing from the strokes to the finalization.
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The scenarios, cameras and frame by frame were done in Blender 3D. Compositing and finishing in Adobe After Effects.
Client: Unimed Paranavaí
Production: Ilustrograma
Storyboard e Ilustration: Henrique Neumann
Animation: Henrique Neumann
Daniel Meurer
Maria Antônia Petrassi
Marina Zucchi
