Mormaii literally took us to the beach with the invitation to the production of the film for its new children’s eyewear collection: Rocket Sun.
CONCEPT
Rocket Sun is a collection where the sun makes everything change color. To illustrate this idea, we used sunlight to change the colors of the products in a video game scenario, with different levels of difficulty and in a super fun way! Everything was designed especially for the 8 to 12 year old audience, using vibrant colors, lots of texture and reticules in this universe.
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The film was separated into 3 levels, where each one is represented by a child playing a sport. Each level has a degree of difficulty and corresponds to a type of glasses. With each level the score goes up and everything becomes even more exciting.
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STORYBOARD
We started production of the film directly in Storyboard. From the sketches, we understood the narrative we would use, whose parts would be captured, animated and how they would work in the production of the film.
In the animation we used mixed frame by frame and cutout techniques. The frame by frame was mainly in the characters doing the maneuvers each in their sport. Check out some of the bike scene process below.
STAGE DIRECTION
We entered this Mormaii production creating everything from script, storyboard, illustration and animation. We directed the scene in Santo Antônio de Lisboa, Florianópolis, with casting and location production carried out by the client.
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Client: Mormaii
Producer Company: Ilustrograma
Director: Henrique Neumann
Casting and Location Production: JR Adamver
Photography Direction: Grazi Nery
Audio Producer: Ricardo Massao Fujii
Storyboard and Illustration: Henrique Neumann
Animation: Henrique Neumann
Daniel Meurer
Marina Zucchi
