We were invited to participate in a Cooper campaign, created by Free Multiagencia and produced by Kaffe Films. The campaign features a series of illustrations and animated films in which the characters interact with the cooperative’s products.
Always counting on the opinion of Jackson Morgan Moser, with whom the Director of Ilustrograma, Henrique Neumann, shared the direction of the works. The first stage of the process addressed the development of concept art, defining the style of the stroke. There were many sketches with Bic pen and paper until reaching the sketch that was finished in Illustrator.
After approval of the style, the first illustrations of the campaign were produced. In addition to integrating the graphic pieces, these illustrations were the basis for the institutional film.
With the first illustrations completed, we move on to the film. Even with the illustrations as a base, it was necessary to test the framing through the storyboard and the time of the scenes with the animatic.
With the times checked, it’s time to get into the animation. The technique chosen was frame by frame, which allows for a very fluid animation. The technique consists of drawing keyframes with the various positions that the characters assume during the film and then interspersing them between new drawings; repeating this interleaving until all the frames of the sequence are completed, at a rate of 12 frames per second of film.
Directed by: Jackson Morgan Moser and Henrique Neumann.
Illustrations and animations: Henrique Neumann.
Agency: Free Multiagência.
Producer: Kaffe Films.
Audio producer: Balacobaco.
