How to bring a board game to life? That was our illustration challenge.
At the invitation of Caramelo Games, we created the sketches and the entire visual strategy for this super fun game, Colora Park.
Colors play a fundamental role in the game. Each attraction in the park has a predominant color, so our palette explored numerous combinations of tones for each piece and its variations. There are five rides in total: Viking boat, roller coaster, bumper car, splash pad and haunted house. Besides them, the hot dog stand.
The game is for 2 to 4 players and lasts up to 1 hour. Each member has their own board and a point marker. First the terrain pieces are placed and then the toys are added on top.
The sketch was drawn by hand, on paper and in real size, to get a feel for what the game experience would be like.
As the board pieces can be fitted together in different ways, upside down or turned sideways, we created the artwork with an almost top-down perspective, so that the design would make sense in any position.
We created the Colora Park brand, the design and illustration of the game box as well. The result of the project was incredible, clearly demonstrating the fun spirit of the game.
Client: Caramelo Games
Producer Company: Ilustrograma
Illustration: Henrique Neumann