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Illustrations and animations created to compose the film for the project “Caminho da Escola”, from the Ministry of Education.
Vapt Filmes, the producer responsible for the campaign films, brought us the challenge of including animations to complete this story.
One of the resources we used right at the beginning of the film to publicize this project was “telling this story” literally,
starting with an open book.
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The idea was to have some playful parts showing the challenges of school transport, both in rural and urban areas, interspersed with the captured scenes.
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Above part of the process of creating and coloring one of the scenes and a piece from the finished animation.
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Client: Ministério da Educação
Agency: Escala City+
Production: Vapt Filmes
Animation Producer: Ilustrograma
Storyboards and Illustration: Henrique Neumann
Animation: Henrique Neumann
Antonio Ganzer
Maria Antônia Petrassi
Marina Zucchi
